Subaru

 

Subaru was born out of Fuji Heavy Industries, which started with aircraft engines. It was founded in 1953 by Kenji Kita. The company ranks among the top 30 automakers in the world. Their cars are also ranked highly on resale value.

Subaru cars are loved for their unique engineering. Familiar names on Zimbabwean roads are the Impreza, Legacy, and Forester. Whilst Toyota Zimbabwe has the dealership, most Subarus on Zimbabwe’s roads are grey imports. New vehicle sales have been slow. For the North American market, where they are focused, Subarus use a boxer engine and all wheel drive. They have specific target markets within the motorsport industry, and among those that desire them for their off road capabilities. The cars are also popular on yhe race track, due to their handling.

Toyota took interest in Subaru since 2005, and currently owns about a fifth of the company. The two have collaborated on many projects since.

The brand has taken a special interest in Motor Rallying, using versions of the Impreza WRX, with many successes scored over the years. 

Models