The Mazda brand is one of the most famous in Zimbabwe, especially since it
was assembled locally. Among the most known models are the very fuel efficient and
legendary Mazda B2200 and its siblings, the B1600, the B1800 and the B2000. The
saloon and hatchback Mazda 323 was the entry level company car of the 1990s,
whilst the more up-market 626 was the executive. There was also the Cronos, an
even more executive saloon that competed with the Toyota Camry of the time.
After the turn of the century, in came the Familia, the Mazda3 (Axela),
the Mazda6 (Atenza), the 626 Executive, and the SUV CX range. There was also
the Capella, the Japanese grey import version of the Mazda 626.
On the trucks side, we cannot ignore the impact made by the SDX range, as
it competed with the Nissan Hardbody of the same time. There was also the Mazda
Eagle, a reliable 4x4, before the BT series entered the fray.
Mazdas continue to be on our roads in numbers, both the grey market and
locally assembled.
Over the years, the brand has seemed to struggle, requiring financial and
technological  rescue frequently. The
brand has largely had a long term relationship with Ford, sharing engines and
other technologies for a long time. Whilst in Zimbabwe Ford may have a better
perception, in most cases the vehicles are the same, except for the names.
Globally, Mazda is ranked in the top 20 of the biggest automakers.
Today Mazda has some beautiful SUV’s under the CX range. Since the
challenges with local assembly, the brand has lagged behind other brands. Among
the grey imports, Mazda is disadvantaged for lack of presence in the super mini
segment, except for the Demio, which has its own disadvantages compared to the
other super mini people movers. The Verisa is also a new grey import entrant,
doing relatively well. The Axela and Atenza also continue to attract noticeable
attention with head turning newer models.
Mazda will always be one of the most controversial brands, with a mixture
of memories. Going forward, the change of partnership to Isuzu may bring new
fortunes for the brand.
Autoheads’ aim is, of course, to help you choose your Mazda, care for
it, reduce maintenance costs, and extend its life. This requires that selection
of spares and spares shops is done carefully, as well as the mechanic or
garage/workshop.
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