The Isuzu KB and
D-Max are slowly but surely making their claim in the Zimbabwean pick-up truck
market. These are mainly coming from South Africa as used, or new, through
franchise holder Autoworld. The Isuzu double cab certainly stands its ground against
major rivals like the Toyota Hilux and Ford Ranger. The Isuzu MUX is also
available in the mid-range SUV market, but take up has been rather slow.
Isuzu is a
Japanese commercial vehicle manufacturer, whose history begins in 1878 from an
oil company background. The first car was produced in 1922. Isuzu is also a
renowned diesel engine manufacturer, used by other vehicle manufacturers.
Isuzu has had
links with General Motors, with GM taking a shareholding of 34% in 1972. This
allowed a relationship that helped Isuzu to penetrate the American market,
using the Chevrolet brand. Invariably, therefore, Isuzu has been sold as
Chevrolet, Opel, Rodeo, Vauxhall, or Holden, depending on the market. Over the
years, Isuzu has also had relationships with Mitsubishi, Toyota, and Mazda.
Current passenger
vehicle and SUVs in production are the D-Max pickup, a top selling sturdy model
in production since 2002, and the Isuzu MU-X, developed from the D-Max, and
offered as a replacement for the departing Chevrolet Trailblazer.